SEO stands for Search engine optimization. SEO is a process used to increase the visibility of a site via techniques and tools. SEO boosts the ranking of a website, i.e. it helps your site to come on the first page of search engine result pages(SERPs). The job of SEO is to drive the right kind of traffic from search engines that will turn visitors into potential customers. SEO is a fundamental part of digital marketing, helps businesses to grow. It is cost-effective for both large and small businesses.
The key step is to define the business goals and then the right keyword is chosen for every goal. localisation and long-tail keyword also helps the businesses to come in the search list. The other factors like H1 tag to every page, good content and description, SEO friendly URL, backlinks from authentic sites give a boost in organic search. The constant analysis of performance makes us able to determine what is not working for us and then we act accordingly to the result. We constantly refine and improve the site to take it to the top search list. We take some important steps in SEO Initial website analysis. On site factor analysis. On page optimization. Off page optimization. Website optimization for local search and many more.
SEO increases organic traffic of the site when a user searches for a relatable product or service in the search engine like Google, Bing, etc. SEO gives long-term profits means once you have done SEO for your site, you don't have to pay for its advertisement. Your site will rank 24*7 without spending extra money on it. SEO helps in the customization of your targeted audience for eg. by localisation, specifying the age group, defining the gender, etc.
